Deanna Alfredo

SVP, SFR Services at Genstone Field Services

Speaker

As Senior Vice President of SFR Services, Deanna Alfredo leads Genstone Field Services’ national Single-Family Rental division, managing occupied maintenance, emergency repairs, and turn operations across the United States. With more than 20 years of leadership experience in property management, maintenance, and asset preservation, Deanna brings a proven record of operational innovation and client success. She is responsible for aligning service delivery with client performance goals, ensuring each portfolio benefits from efficiency, accountability, and a resident-first approach. Deanna’s collaborative and results-oriented leadership style empowers cross-functional teams to deliver measurable outcomes and scalable solutions. Her entrepreneurial background and deep industry knowledge help drive GFS’s continued growth in the SFR market and beyond.