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Southern California Middle-Market Multifamily
September 15-16, 2026
Rancho Bernardo InnSan Diego, CA

Holly Longoria
Founder & Principal at Hunter Strategic Advisory
Speaker

Profile

I’m a purpose-driven executive who thrives at the intersection of innovation, strategy, and people. Over a decade and a half in real estate and operations leadership includes 5 years with The Irvine Company and 5 years with Greystar, along with impactful roles at UDR, Shea Properties, AMLI, and RPM Living. I’ve led high-performing teams across high-end luxury multifamily, new developments, mixed-use, and affordable portfolios, turning complex challenges into measurable wins in performance, culture, and resident experience.

Innovation and thought leadership guide me toward what’s next without losing sight of tried and true best in class basics. Grounded in institutional rigor and energized by solving hard problems, I bring a profitable, forward-looking approach that sharpens competitive edge and builds durable value. My real competition isn’t the market; it’s continuous improvement, elevating my teams and organizations to leave the industry better than we found it.

Agenda Sessions

  • Women in Multifamily: Ownership & Investment Roundtable Lunch

    1:00pm