Day one - Monday, February 1st - EST
In every corner of the short-term rental industry, women are showing up—and shaking things up. What once started as a side hustle or passion project has turned into full-scale businesses, investment portfolios, and industry-shaping movements. But this isn’t just a “women’s story”—it’s a business story, a profitability story, and a leadership evolution we all benefit from.
- Steve Schwab - Founder & CEO, Casago
Where are we now versus in 2026? What is new in the industry? What does it mean for the short-term rental market?
How are you dealing with current market conditions? Economic factors that are pressing.
As the industry acquisitions continue, are owners and operators adjusting to market conditions and overall STR market performance?
How are you looking at STR activity in the year ahead?
How is everyone navigating the ever-changing STR environment, from regulations to changes in consumer preferences and behaviors?
Which markets are hot? Which are not?
Unique stories from the past 12 months if any?
Labor market challenges and recruitment strategies
What is the biggest hurdle you face in operating your STR properties?
Compensation models: Per-clean vs. hourly, bonuses, benefits
Quality control: Inspection protocols, checklists, photo documentation
Training and onboarding: Standards, techniques, efficiency
AI/Technology: What are you using to be more efficient in your operations?
Scheduling and logistics optimization
What is new for property management software, channel managers, automated communication tools, dynamic pricing tools, maintenance management software, accounting software, data analytics tools?
Why is developing your AI/tech stack is absolutely essential to optimizing your operations business and enhancing efficiencies?
How do all these different tools integrate? What can property managers do to make sure the tools they’re using are compatible? How many different tools are in your tech stack, and how can you streamline it?
How does AI give you a competitive advantage?
Owner/operator perspective vs. vendor viewpoint- what do you find most helpful?
What types of unique STR properties are you managing and why? E.g. Treehouses, tiny homes, yurts, domes, shipping containers, historic, architectural etc
Market demand: Airbnb Categories, Instagram culture, experience economy
Sourcing opportunities: Finding or creating unique properties
Development and conversion: Building or transforming properties
Permitting and zoning: Navigating regulations for unconventional structures
Design considerations: Balancing uniqueness with comfort and functionality
Pricing premium: 20-50%+ over comparable standard properties
Guest expectations: Managing expectations, educating guests
Operational considerations: Maintenance, accessibility, seasonality
Case studies in your portfolio
AI and data analytics are transforming the STR market, enabling predictive market analysis, automated underwriting (100 properties analyzed in time for one manual review), portfolio optimization, and 20-40% operational cost reductions. Leading firms deploy machine learning models analyzing billions of data points—property characteristics, transactions, demographics, satellite imagery, foot traffic, social media—generating insights impossible manually.
What are some foremost effective approaches to improve home owner acquisition?
What are the most important things to highlight – Value? Support?
How can property managers successfully use marketing materials to showcase success stories and profitability potential for homeowners? What about providing personalized consultations or hosting informational sessions?
How can property managers establish credibility and build trust in order to successfully attract and retain homeowners in a competitive landscape?
Medium- or mid-term rentals (MTR) are growing in popularity as a strategic alternative to the traditional short-term or long-term rental model. How can investors and property managers optimize for mid-term stays?
How should operators adjust pricing strategies and occupancy management for MTRs?
What are the regulations and operational nuances of managing MTRs? How can you identify the right markets where mid-term rentals can thrive?
Should specific changes be standard across STRs transitioning to MTRs ?
How are you centralizing revenue data ? What property management software are you using?
Dynamic pricing tools-What are the perks of using?
Organization-wide simplification of revenue management
What processes are automated vs. manual ? AI angle of this?
Portfolio Strategy: Managing pricing across multiple units with varying occupancy, amenities, and locations. How do you handle this?
Tech Integration: Automating pricing and reporting with PMS and revenue management platforms. Any tools you are using?
What is your preferred content channgel and why? Instagram, TikTok, Facebook, Pinterest, YouTube etc.
Content strategy: What to post, frequency, storytelling
Photography and videography: Creating scroll-stopping content
Tracking conversions and success, what is working for you?
Hashtag strategy and SEO optimization
Influencer partnerships and collaborations
User-generated content: Encouraging guest posts and tags
Paid advertising: Facebook/Instagram ads, targeting, ROI
Converting followers to bookings: Links, CTAs, direct booking funnels
What is your tax strategy overall? How do you file to ensure accurate tax returns if any?
STR tax classification: Business vs. investment property
Passive vs. active income: Implications and strategies
Cost segregation: Accelerating depreciation, ROI analysis
1031 exchanges: Rules, timelines, qualified intermediaries, STR-specific considerations
Entity structuring: LLC, S-corp, partnership, trust considerations
State tax considerations: Multi-state portfolios, nexus issues
Audit risk and documentation best practices
Working with STR-savvy CPAs and tax advisors
Case studies
