Serene El Masri

CEO at UBP, Monaco

Speaker

She is one of the few women in a predominantly male world. An Italian national, this Lebanese-born executive, who speaks five languages, is trained as a lawyer.

Sérène El Masri was appointed CEO of Union Bancaire Privée (UBP) Monaco in 2019. Since then, UBP Monaco has become a leader in the Principality, recognized as Best Private Bank by prestigious industry publications, Wealth Briefing and The Banker. Sérène El Masri is also a member of Monaco’s financial sector association: Association Monégasque des Activités Financières.

Before joining UBP, Sérène El Masri held a number of positions in the financial sector in both Switzerland and the Gulf countries. In particular, she was Head of the Middle East and Africa Market for Deutsche Bank Wealth Management, as well as Head of Deutsche Bank Switzerland in Geneva. From 1999 to 2011, she also headed the Middle East and Ultra-High Net Worth Individual markets for BNP Paribas Wealth Management.

Founded in 1969 by Edgar de Picciotto, UBP is an independent, family-owned Swiss bank, focused exclusively on wealth management for private and institutional clients. UBP ranks among the largest private banks: Present in more than 20 jurisdictions, and with a workforce of 2’094, UBP managed assets under management totalling CHF 140 billion at the end of 2023. With ratios well above regulatory requirements and among the highest in the industry,