Integrated Marketing Communications & Public Relations

• Gain exclusive access to proven execution frameworks, including prioritisation tools, governance models, and strategic alignment scorecards tailored to the GCC market
• Learn from real-world case studies and thought leadership to tackle initiative delivery challenges and adapt strategies to market changes
• Develop actionable plans using AI-powered dashboards, templates, and checklists designed for immediate application

This programme is designed for senior leaders responsible for translating strategy into execution, those with the authority to make strategic decisions, allocate resources, and drive organisational outcomes.

It is particularly relevant to regulated and high-stakes sectors across the GCC, including utilities and energy, government and healthcare, banking, and aviation, where large initiative portfolios often outpace the discipline to deliver them.

Relevant job titles:

• Directors and Heads of Departments
• Strategy Leads and Planners
• Programme and Portfolio Managers
• Change Managers and Transformation Specialists
• Business Consultants and Advisors
• Senior Executives and C-suite leaders
• Project Managers responsible for strategic initiatives

By the end of this programme, you will be able to:

• Audit your strategy portfolio to identify orphaned objectives and initiatives that don't serve a strategic goal.
• Quantify the strategic value of initiatives using prioritisation frameworks, weighted scoring, and the Strategic Contribution Score.
• Map causality to link every initiative to the objective it drives, and to leading and lagging indicators.
• Create governance structures, including a Kill Switch Protocol and Tiered Escalation Matrix, to flag failing projects early.
• Build a Self-Funding Model so high-return initiatives fund the rest of the portfolio.
• Develop a 90-Day Execution Roadmap with a Weekly Vital Signs Dashboard and Monday Morning Review Rhythm.
• Lead change, secure stakeholder commitment, and build a Strategy Manifesto to embed execution discipline.
• Institutionalise a 90-Day Re-Linking Ritual to re-score priorities and adapt to market changes in real time.

The Electricity Sector Policies & Regulations course is a professional training programme from Informa Connect Academy that examines the frameworks governing electricity markets in the Middle East and beyond. It covers regulatory models, market structures, grid reliability standards and renewable energy policy, equipping professionals to evaluate policy impacts, ensure compliance and analyse market dynamics. The course connects policy to national energy strategies such as Saudi Vision 2030 and UAE Energy Strategy 2050.

You will learn to examine the policies and regulations that govern electricity markets, including compliance requirements and regulatory models. The programme builds skills to ensure grid reliability, evaluate market dynamics and policy impacts, conduct strategic analysis, and master renewable energy policies covering feed-in tariffs, power purchase agreements (PPAs) and incentives. By the end you will be able to align electricity sector decisions with national energy strategies and the region's energy transition goals.

The course uses a mix of regulatory frameworks, case studies and applied activities to turn theory into practice. Participants work through regulatory models (command-and-control, incentive-based and market-driven), analyse real GCC and Middle East case studies, and apply tools such as SWOT analysis to electricity sector policy. Interactive activities include a power purchase agreement (PPA) negotiation role play, a policy-framework group project and a grid reliability simulation.

The course covers electricity sector governance, regulatory models and frameworks, and electricity market structures including regulated and deregulated markets, feed-in tariffs, auctions and power purchase agreements (PPAs). It also addresses grid reliability standards, strategic planning aligned with national energy strategies, renewable energy policies and incentives, market dynamics and policy impacts, and future trends such as digitalisation and AI in policy development. Download the course brochure for full details.

The course is available both in person and as a live online (Live Digital) programme, so you can choose the format that suits you, and it is offered in English and Arabic. You will need to bring your own laptop throughout the sessions. Delivery dates and locations are confirmed in the Upcoming Course Dates & Locations section of this page.

After completing the course you will be equipped to lead initiatives, ensure regulatory compliance and contribute to the strategic transformation of the electricity sector in the Middle East. You can continue developing your expertise across Informa Connect Academy's wider energy portfolio, or arrange to run this course in-house for your team with tailored content. Download the course brochure to plan your learning path.

Informa Connect Academy is a global provider of certified professional training and part of the FTSE 100-listed Informa Group.

Key facts: 1,000+ courses delivered annually across in-person, live online and digital formats, spanning 15+ sectors

• 30+ years of executive education experience, with courses led by senior certified trainers and former C-suite leaders bringing 15-30+ years of real-world experience
• Thousands of professionals trained annually across Europe, the Middle East, Asia and Australia
• Awards an Informa Connect Academy Certificate of Completion on meeting the attendance and assessment criteria (this course names no separate external accreditation partner in its brochure - confirm with the course owner before publishing any accreditation claim)
• CPD-accredited and partnered with globally recognised bodies including CIPD, PMI, NASBA, EFQM and DMI (brand-level portfolio statement)
• Trusted by government and Fortune 500 clients worldwide