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Intermobility Expo 2023
November 2025

James Luxbacher
Chief Business Development Officer at Samara Land Transportation Services and Sixt KSA


James Luxbacher is the Managing Director of the Riyadh-based Samara Land Transportation Services and Sixt KSA since April 2021. He has aggressively increased the company's fleet size and launched the Sixt Rental Brand in a strategic expansion across KSA.

Before joining Samara Land Transportation Services and Sixt KSA, he served as the General Manager of the Avis United Arab Emirates LLC Dubai, where he successfully managed operations through the COVID-19 crisis. He has also held various senior positions at the USA-based Hertz Corporation, working across multiple corporate and operational functions.

When it comes to implementing and managing first-rate mobility operations in the North American and Middle Eastern markets, Luxbacher is an accomplished business leader with more than 18 years of experience. He is skilled at leading cross-functional teams, vendors, and suppliers, and he has a proven track record of increasing revenue, controlling costs, streamlining operations, and building a high-performing team.

Luxbacher has maintained a leadership position in the market throughout his career with active development of many of the industry firsts. In North America, he oversaw the addition of first-production electric vehicles to rental fleets, introduced new industry ancillary products, and re-engineered vehicle reconditioning processes. He continued market leadership in the Middle East by joining with startups to introduce new mobility offerings, including CAFU, eKar, and Udrive in the UAE. In KSA, Luxbacher has helped position the Sixt brand as the largest owner of electric vehicles in the Kingdom and he has secured strategic partnerships with many of the Giga projects to introduce cutting-edge mobility services.

James Luxbacher holds a Bachelor of Arts in Economic Management from Ohio Wesleyan University and is Six Sigma Green Belt Certified, QMS ISO 9001.

Agenda Sessions

  • Panel Discussion: Driving Change: The Role of Government in Mobility

  • Panel Discussion: Sustainable Transportation and Mitigated Carbon Emissions