Title: Keep your friends close and your data closer: How fintech teams grow engagement and digital outcomes
Date: Tuesday, July 27, 2021
Time: 2:00 PM Singapore Time
Duration: 1 hour
We have moved into a new, digital era in finance and banking, and for those businesses that have not pivoted and evolved with the times it will be an uphill struggle to keep customers happy and engaged. For those who embraced new digital strategies, and upgraded their marketing techstack, now is the time to reap the rewards of increased growth and customer loyalty. For those somewhere in the middle, it’s becoming ever more important to be bold and experimental when testing and engage your customers for new services and features. Your business’s future depends on it.
Join the latest Finovate webinar, in collaboration with Braze and Amplitude, as the panel explores:
- The art of balancing and blending product analytics and customer engagement, and why you need both in your strategy
- Managing disparate data and leveraging data to inform an event-driven martech strategy
- Going beyond understanding your customer, and the power of behavioural analytics
- Future-proofing your finserv brand, and responding to changes in customer demands and tech trends
Featuring Alka Gupta, Director of Data & People, BukaWarung; Chye Yien, Senior Strategic Business Consultant, Braze; Julio Bermúdez, VP APAC & LATAM, Amplitude; Alex Bird, Product Manager, Openpay; and moderated by David Penn, Research Analyst, Finovate.