We're putting together a free innovation webinar on June 10th from 11am - 12pm with our good friends over at BuzzBack Market Research. This webinar discusses how to leverage emerging trends and attitudes to develop new products. Make sure to reserve your spot now (as we all tend to forget later). Here's a description of the webinar below.
Date/Time: Thu, Jun 10, 2010 11:00 AM - 12:00 PM EDT
Presenter: Brendan Light, SVP, Research & Development, BuzzBack
In order to develop new products, companies need to identify unmet needs as well as emerging trends and attitudes. Furthermore, we need to better understand how consumers navigate through new categories.
In order to understand how the category has evolved, we need to be able to look back in time. In 2005, BuzzBack conducted a study among US women around personal appearance and their use of personal care products ' from cosmetics to body and face lotion. The study utilized eCollage, our award-winning online technique for revealing visual associations and underlying emotions/feelings.
In this new webinar, five years later, we will look at what's changed ' as well as compare to new findings among women in the UK.
Attendees of this webinar will learn:
' How attitudes related to beauty and appearance have changed among females in the past 5 years and why
' How women use imagery to better express how they feel about their personal appearance on a typical day
' What remains the same -- which consumer feelings are similar today compared to 5 years ago and why
' How the recession has impacted purchase behavior and why
In addition, you'll learn how new research methodologies, especially hybrid qual-quant online techniques, have evolved. Traditional quantitative measures will be combined with future-facing qualitative collection methods and advanced qualitative analysis.
Register below, make sure to use priority code MWS0029BLOG