Unlocking value in a rapidly evolving healthcare marketplace
Healthcare markets are changing fast. Payers demand clearer value, patients expect better outcomes, and digital technologies are transforming how care is delivered. For life science companies, understanding where real commercial opportunity lies, and how to access it, is now a critical strategic challenge.
The Market Opportunities & Commercialisation pillar focuses on how companies can identify, access, and scale into high-value markets, while navigating pricing pressure, regulatory complexity, and global expansion.
What this pillar focuses on:
- Identifying high-growth therapeutic and technology markets
- Aligning innovation with real-world healthcare needs
- Integrating AI, data, and digital tools into commercial strategy
- Planning market access, pricing, and reimbursement earlier in development
Key session themes you can’t miss:
- AI, Data & Digital Health
Exploring how technology is reshaping discovery, development, and patient engagement. - Commercial Strategy & Market Access
Practical insight into pricing, reimbursement, and value-based healthcare models. - Global Market Expansion
Understanding how to enter and scale across international markets. - Building Scalable Business Models
Lessons from companies successfully commercialising innovation at scale.
What you’ll walk away with:
Attendees leave this pillar with a clearer view of where commercial value is being created across the life sciences landscape. Founders and executives gain practical insight into how to design products, pipelines, and business models that meet market needs and payer expectations.
You’ll also gain:
- A stronger understanding of how market access and reimbursement shape product strategy
- Insight into global market dynamics and regional opportunities
- Clarity on how digital and AI-driven approaches can accelerate growth and efficiency
- Real-world examples of successful commercialisation strategies
This pillar empowers you to move beyond innovation alone and build businesses that deliver sustainable, real-world impact.