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Malcolm Gladwell, Authenticity & The Trump Era

Posted by on 25 April 2017
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In our profession, those who can foretell market trends will
always embody a competitive edge.
In the last 15 years, we've built TMRE: The Market Research Event into the
Market Research & Insights industry's number one opportunity to learn from
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Superstar author Malcolm Gladwell reveals how
embracing technology has helped him forge new connections with his audience -
and what those lessons can teach our evolving industry.

The new U.S. administration has created
unforeseen realities and risks for brands, with "authenticity"
emerging as a buzzword of the year. Peter Horst, former Chief Marketing
Officer, The Hershey Company. helps leaders navigate this changing environment
in Marketing in the Trump Age.

Introducing the Breakthrough Technology Start-Up
Showcase, a chance to meet the biggest and most disruptive industry start-ups,
while networking with the leaders who'll shape our industry for years to come.

Brand-new for TMRE 2017, we've partnered with
Women in Research (WiRE) to present the Women in Research Awards, honoring
outstanding female industry leaders, movers and shakers.
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Cheers,
The TMRE Team
@TMRE

#TMREvent
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