By Connie Harryman, Applied Concepts Creativity
Guest Blogger IIR USA
Do you ever wonder if our current business models are serving our need to innovate? One of the keynote speakers at the Front End of Innovation Europe is Josephine Green, Senior Director of Trends and Strategy, Philips Design, Royal Philips Electronics.
Her background includes international sales and marketing. She is an acknowledged thought leader for future trends using social research for advanced strategy.
Josephine takes into consideration the complexity and interconnectedness of our socio-cultural values with emerging technologies. She acknowledges the benefits of creating new business models.
She reminds us that current management structures were set up to accommodate the needs of mass markets. Their primary focus is managing logistics. This has nothing to do with innovation. Current management is about command, control, and distribution.
For creativity and innovation to flourish, we have to create spaces where people can experiment. We must create an innovative environment where we can feel free to create a future that considers our complex and connected world.
Factors to consider include the need to introduce new thinking around our business models while considering the human element. We must consider the sustainability of development in our culture. We must be knowledgeable about the impact of processes we implement.
She asks us to imagine viewing the universe with childlike wonder with a willingness to explore new possibilities. We might go beyond our current notions of time and space.
This means engagement with artists, scientists, and academics. This allows us to explore the space between the creative and scientific disciplines. Perhaps you can learn to trust in your own subjectivity and that of others as much as you do in objectivity.
In Josephine Green's e-book, Democratizing the future, Towards a new era of creativity and growth, she tells us there are new ways to create value by transforming our worldview of social models.
We can create a transformation of new approaches with new tools, new research and innovation, new leaders, new networks and new partnerships. This all involves cross-disciplinary, cross-industry, cross-border and public/private collaborations that will create the industries and markets of the future.
I am pleased to announce that I have been selected to be a guest blogger for the Front End of Innovation Europe.
I will be sharing many more posts with you about some of the most outstanding thought leaders in the field of creativity and innovation. They will be sharing leading edge ideas with us at the Front End of Innovation Europe on how to create a better future.