A panel of industry marketers and research professionals will judge the entries based on the following criteria:

• Actionable Insights (35%)

  Measurement of the intended effect, the potential/actual business impact, and how it inspired innovation and success within your organization

• Content (30%)

  Objectives of the case study, relevance to industry issues and how it intended to improve your business

• Methodology (15%)

  Design of research and how the insights were to be captured, justification of sample method (size, representations, eligibility criteria, administration of research, pilot-testing if applicable, reliability score), guidelines for promoting responses and minimizing response bias error

• Presentation (10%)

  Organization, thoroughness and clarity of entry

• Originality (10%)

  Innovativeness of case study design and implementation

Marketing campaigns, promotional launches and other creative projects will not be considered without the extensive use and explanation of the actionable insights and the strategic impact and results that were derived due to this case study. These case studies should concentrate more on the innovation and success that was created due to these impactful findings, as opposed to the final campaign or product that was designed because of it.

WINNERS

The top three finalists will be announced early-January. The winners and their designated rank (first, second, third) will be announced at the 2016 Media Insights & Engagement Conference. As a Case Study Winner, you will:

• Receive an award at the 2016 Media Insights & Engagement Conference in Fort Lauderdale
• Present your findings during the case study general session at the 2016 Media Insights & Engagement Conference
• Be showcased on the conference website
• Achieve recognition throughout the marketing insights and intelligence community