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Media Insights & Engagement Conference
February 3-5, 2025
The Scott Resort & SpaScottsdale, AZ


February 3-5, 2025
The Scott Resort & Spa,
Scottsdale, AZ

Case Study Competition Award Winners 2016

Congratulations to Rich Cornish, VP, Ad Sales Research, Viacom and Tasja Kirkwood, Director Ad Sales Research, Viacom on their Case Study Competition Award win.

Their presentation #ThisIsGenX, was voted winner by the audience at The Media Insights & Engagement Conference on February 3rd.

Case Study Competition

Bringing You the Newest & Most Exciting Case Studies in Media

During the second annual Case Study Competition & Awards, three jury selected finalists will present innovative, results-driven methodologies and applications from field-tested research. Based on a combination of jury and audience votes, the winning case study will be announced before the end of the conference. The Case Study Competition is open to all marketing insights, intelligence and research analysts, managers, directors, vice presidents, suppliers and consultants.


A panel of industry marketers and research professionals will judge the entries based on the following criteria:

  • Actionable Insights (35%)

    Measurement of the intended effect, the potential/actual business impact, and how it inspired innovation and success within your organization
  • Content (30%)

    Objectives of the case study, relevance to industry issues and how it intended to improve your business
  • Methodology (15%)

    Design of research and how the insights were to be captured, justification of sample method (size, representations, eligibility criteria, administration of research, pilot-testing if applicable, reliability score), guidelines for promoting responses and minimizing response bias error
  • Presentation (10%)

    Organization, thoroughness and clarity of entry
  • Originality (10%)

    Innovativeness of case study design and implementation


Marketing campaigns, promotional launches and other creative projects will not be considered without the extensive use and explanation of the actionable insights and the strategic impact and results that were derived due to this case study. These case studies should concentrate more on the innovation and success that was created due to these impactful findings, as opposed to the final campaign or product that was designed because of it.


The top three finalists will be announced early-January. The winners and their designated rank (first, second, third) will be announced at the 2016 Media Insights & Engagement Conference. As a Case Study Winner, you will:

  • Receive an award at the 2016 Media Insights & Engagement Conference in Fort Lauderdale
  • Present your findings during the case study general session at the 2016 Media Insights & Engagement Conference
  • Be showcased on the conference website
  • Achieve recognition throughout the marketing insights and intelligence community


The entry deadline for the 2016 Media Insights & Engagement Conference Case Study Award Competition is 5:00 PM EST on Tuesday, December 1st. All presentations and materials must be submitted by this deadline in order to be considered.