Alan White

Vice President, Research & Data Analytics at TeenVoice

Speaker

With a deep commitment to understanding the voice of the youth market, Alan specializes in bringing both market research and data integrations to bear for needs ranging from product development and optimization projects, outcomes, impact and brand equity measurement, attitudinal, behavioral, and psychographic profiles, etc. Alan has spent the last 7 years focused on research and data analytics to understand better teens’ attitudes, perceptions, behaviors, preferences, influences, etc., as they navigate a rapidly changing environment of information sources, motivators, challenges, etc., in their journeys to adulthood.

Alan holds a Bachelor of Science degree in Marketing and Information Technology from Babson College, graduating Summa Cum Laude. He received the Kreibel Award as the highest-ranking graduate in Marketing disciplines and is a member of the American Marketing Association.