Alexis Harris

Global Research & Insights Partner, Marketing Science at TikTok

Speaker

Alexis Harris is a Global Research & Insights Partner on the Marketing Science team at TikTok. Using quantitative research methodologies and the most up-to-date technologies, she designs and delivers large scale global research studies and helps cross-functional teams leverage consumer insights. Her work focuses on both audience and product research, with an emphasis on enabling marketing and client teams to discover and target their core audiences, maximizing the value of TikTok. Her work has been influential in guiding strategic initiatives throughout the marketing and product strategy organization.

Prior to TikTok, Alexis worked for PepsiCo across multiple divisions of category insights, strategic sales, and sustainability insights. She specialized in complex data analysis and innovation project management.