Allison McDuffee

Global Head of Brand Insights & Measurement at Roblox

Speaker

Allison McDuffee is a seasoned expert in the advertising industry, bringing over 20 years of experience to her current role as the Head of Global Brand Insights & Measurement at Roblox. In this capacity, she plays a pivotal role in guiding and assessing the success of brands as they engage with millions of users on the Roblox platform. Her expertise in brand insights and measurement has positioned her as a key figure in the advertising landscape, particularly within the rapidly evolving digital and gaming spaces.

Before joining Roblox, Allison served as the Head of Insights & Measurement for Twitch and Amazon Ads. There, she was instrumental in shaping global narratives to enhance Twitch’s visibility within the advertising community. Allison’s extensive experience also includes leadership roles within NBCUniversal’s Insights & Measurement team, where she provided critical audience insights and campaign effectiveness support. Earlier in her career, Allison held various research and trade marketing roles at Disney Media Sales & Marketing working in both the New York City and London offices. Allison began her journey in the advertising industry at Petry Media, where she cut her chops learning about HUTs and PUTs.