Andrea Strauss

Senior Vice President, Content & Brand Insights at Nickelodeon

Speaker

Andrea Strauss, SVP, Nickelodeon Brand & Content Insights, serves as an in-house expert on the lifestyles, attitudes and behaviors of kids, teens, young adults and parents. She is responsible for domestic and international consumer insights research focusing on content targeting preschoolers, kids, and teens/young adults, consumer products, live experiences, and brand/show tracking, as well as youth trends/issues, and is a chief architect of thought leadership studies such as Shades of Us, a study of race, identify and the American family. Ms. Strauss joined Nickelodeon in the fall of 1994 after stints at both Grey Advertising and D’Arcy Masius Benton & Bowles, Inc. in strategic services and media planning, respectively. She is a graduate of the University of Pennsylvania where she earned both a Bachelor’s of Arts Degree in Psychology from the College of Arts and Sciences and a Bachelor’s of Science Degree in Economics with a concentration in Marketing from the Wharton School.