Brooks Deaton

Vice President of Data & Insights at NASCAR

Speaker

As the Vice President of Data & Insights at NASCAR, Brooks leverages his passion around driving insights into all aspects of the business and has been at it for nearly 20 years. Prior to leading the insights team at NASCAR, Brooks managed research efforts for Denny’s and Aflac. Brooks is a native of Charlotte, NC and lives with his wife, Abby, and two daughters, Ellison and Callie. When Brooks isn’t at NASCAR races you can usually find him on the golf course or doing his best Ted Lasso impersonation with his daughter's youth soccer team.