Caroline McBride

Manager, Market Insights & Research at FanDuel

Speaker

Caroline is a leader on the Market Insights and Research team at FanDuel, where she translates complex consumer data into strategic advantages for the sports entertainment and media landscape. With a foundation in strategic research and consulting, she specializes in bridging the gap between human insights and business execution. Her work ensures that brand strategy and creative development within the fast-paced sports-tech industry remain rooted in rigorous evidence.