Chanon Cook

Head of Custom Studio at YPulse

Speaker

As the Head of YPulse’s custom research Studio, Chanon and her team partner with brands to uncover insights and develop youth-focused strategies through an ever-evolving cultural lens. Prior to making the move to agency side research, Chanon led brand side research for some of the largest entertainment companies in the world, including Paramount (at Comedy Central) and NBCU (Kids & Family). While serving as SVP of Research and Strategic Insights at Comedy Central, Chanon's mission to advance the brand's understanding of its younger audience led her to discover YPulse...and she's been a fan of YPulse, and an advocate for the power of youth driven cultural insights, ever since.