Charlotte Lipman

Director, Primary Research & Insights at DIRECTV

Speaker

A research leader with 10-years’ experience in data storytelling, Charlotte leads primary research and insights for DIRECTV Advertising. She oversees end-to-end research processes, delivers actionable insights, and manages a team responsible for campaign attribution. She began her career in ad tech and has held research positions at MediaVillage, Xandr, and WarnerMedia. She serves on the research committees of both the Advertising Research Foundation and the IAB, and co-chairs the Junior Board of Reisenbach Philanthropies.