Chris Whitely

Sr. Director, Product Management at Comcast

Speaker

Christopher Whitely is Senior Director, Product Management (Data Science) at Freewheel/Comcast, working with the product and engineering teams to advance data-driven marketing at scale. A five time patent holder, he has spearheaded multiple successful proof-of-concepts over the past few years, in areas such as pre-ad decision linear viewership validation, national/lookalike modeling, and forecasting. His thought leadership has been featured at venues such as the Media Insights & Engagement Conference, ANA, TMRE, AI Congress, Chief AI Officer Exchange, Marketing Analytics and Data Science Conference, Matrix Media Ad Sales Summit and Data Science Salon.

Previously, as part of Comcast EBI, Chris led applied analysis projects and developed business intelligence tools to identify drivers of content performance and enhance networks’ programming/promotional strategies. Chris also led cross-platform research efforts at the Weather Channel and ad sales research at the national cable networks of NBCU. He holds an MBA from the University of Michigan Ross School of Business and a BA from Middlebury College.