Session 1: Tackling Trends on TikTok (20)
Brands are always wondering how trends come to be on TikTok and how they can join in on trends on the platform. We've taken a look at the different types of trends on TikTok and deconstructed the lifecycle of a trend to identify how brands can participate in TikTok's unique culture. By understanding how trends happen and identifying how to be on trend, brands can tap into their power, unlock unprecedented connection with communities, and drive their business forward.

Mobile as the Primary Screen (20)

In today's dynamic media landscape, with evolving consumption habits and a multitasking audience, there's a clear shift towards mobile-first content consumption. Our panel will share pioneering research, which affirms that TV and large screens are more akin to background noise, while mobile has become the primary screen. We'll delve into its potential as a focused advertising environment, offering brands a direct path to engage consumers from content to conversion for more impactful business outcomes

Session 3: TikTok Made Me Watch It: How TikTok Drives Tune-In (20)

TikTok is changing the way people discover and consume entertainment. This session would provide an overview of how TikTok drives tune-in to shows, movies, and streaming platforms through an engaged entertainment community. This session will speak to our measurement partnership with SambaTV as well as our custom research with Material to understand how this tune-in behavior is unique to TikTok and the motivations behind this phenomenon.

Jaclyn WilliamsResearch & Insights Manager, North America & Global Functions at TikTokSpeaker

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Jaclyn Williams
Research & Insights Manager, North America & Global Functions at TikTok
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