Cristina Petcu

Senior Director, Research & Insights at Crunchyroll

Speaker

Cristina Petcu is the Senior Director of Research and Insights at Crunchyroll, the global brand fueling anime fandom. In this role within the Center for Data and Insights organization, Petcu brings analytical rigor and creative storytelling to transform complex data into accessible, actionable intelligence that drives strategic decision-making.

A seasoned research and consumer insights leader with over 15 years of global experience in youth media, entertainment, and content strategy, Petcu previously held a series of leadership roles at Sony Pictures Entertainment, where she spearheaded global primary research initiatives across both production and distribution businesses in key international markets. Her tenure included pivotal insights work in EMEA and the U.S., with standout contributions to audience understanding that directly impacted corporate strategy, marketing strategy, and content development.

Cristina's career began in advertising and content analytics in Bucharest, followed by The Walt Disney Company in London, where she build her foundation in both quantitative and qualitative research across EMEA. With roles on both sides of the Atlantic, she brings a deep and diverse perspective to global media trends.

Petcu is located in Los Angeles, CA.