January 27-29, 2026
Loews Coral GablesMiami, FL Derek YuehPartnership Lead, The B2B Institue at LinkedInSpeaker
Profile
Derek Yueh leads primary research at The B2B Institute, focusing on brand strategy, creative effectiveness, and measurement. He is also the self-appointed, yet-to-be-sanctioned CMO (Chief Meme Officer) of this think tank. Prior to LinkedIn, he worked at Nielsen, helping global brands launch new product innovations. He holds an MBA from Wharton and a soft spot for pop culture, which means his modus operandi is to sneak as many unserious references into serious research reports as his team will allow
Agenda Sessions
WORKSHOP: Storytelling Through Mental Models: How the B2B Institute Builds Mental Models That Stick *Certification Included
, 1:35pmView Session