Dr. Duane Varan

CEO at MediaScience

Speaker

Dr. Duane Varan is founder/CEO of MediaScience, a leader in media & advertising research. He’s the recipient of numerous awards including the ARF’s Erwin Ephron Demystification Award and the Australian Prime Minister’s University Teacher of the Year award. was recently ranked 7th in the world in terms of publications in top-tier peer-reviewed journals in the advertising discipline,, the only industry researcher among the top ten. MediaScience is a leader in media and advertising innovation research. Almost every major innovation in TV advertising, for example, was first tested by MediaScience. MediaScience also provides the industry with cutting-edge software for in-context ad testing (MediaPET), qualitative research (Hark Connect) and provides the industry with its the only research only CTV platform (StreamPulse) so that researchers can test in an actual CTV environment (within simulations of all leading CTV platforms).