Emily Paschal Williams

Research Manager, Focus Studies at MRI-Simmons

Speaker

Emily Williams is Research Manager at MRI-Simmons, a leading provider of insights on American consumers. Now a three-time speaker at the Media Insights & Engagement Conference, she is passionate about turning complex data into clear, strategic narratives that guide decisions across media, brands, and agencies.

As Research Manager, Emily leads projects measuring consumer behaviors and opinions across sports fandom, AI, retail tech, podcast and TV engagement, health habits, and cultural events. She manages 10–15 study waves annually and authors 8+ comprehensive reports on emerging trends. In 2022, she spearheaded MRI-Simmons’ Trending Topics Study, a quarterly look at consumer intentions tied to ‘what’s trending’ in news and social. As a naturally curious strategist and data nerd, Emily is regularly found digging for insights, writing blogs, and speaking with partners in webinars, conferences, and MRI-Simmons video content.