Emily Paschal Williams

Research Manager, Focus Studies at MRI-Simmons

Speaker

Emily Williams is a passionate insights strategist based in North Carolina who, since 2021, serves as a product owner of MRI-Simmons' Focus Studies. In this role, she leads research on evolving consumer behaviors across areas including sports fandom, TV content preferences, podcast engagement, and cultural trends. Now a three-time speaker at the Media Insights & Engagement Conference, she’s known for translating data into strategic answers.

Emily's career spans roles in higher education research and consulting, survey programming, and human resources—each adding a diverse perspective to her analytical approach. She holds a Bachelor’s in Psychology from UNC Greensboro and a Master’s in Data Analytics from Southern New Hampshire University.