Fatima Martinez

Manager, Live Sports & Forecasting at ESPN

Speaker

Fatima Martinez is a seasoned sports research professional with over a decade of experience at ESPN, specializing in viewership reporting and audience analytics across live events. She is dedicated to uncovering trends in multiplatform consumption and translating data into actionable insights that drive audience growth, revenue optimization, and fan engagement. Fatima’s work spans forecasting and strategic planning for major sports properties, with a primary focus on the NFL and additional expertise in ESPN Deportes and other marquee events. Her efforts help shape programming strategies and inform decisions across linear, digital, and streaming platforms, ensuring fans are served anytime, anywhere.