Federico Garza

Senior Vice President, Strategy and Insights at NBC Universal Telemundo Enterprises

Speaker

Federico Garza, Senior Vice President, Research Strategy and Insights, leads all of research, insights and analytics to inform programming, marketing and digital strategies across Telemundo’s portfolio.

A seasoned consumer-insights professional with more than 20 years of experience and ample expertise across multiplatform data, audience measurement and marketing strategies, Garza oversees and develops comprehensive research plans through consumer insights, data capabilities and multiplatform measurement to achieve Telemundo’s business goals. Additionally, Garza oversees primary and secondary research and drives data-driven recommendations to enhance Telemundo’s multiplatform strategy and deliver on the content needs of the growing Latino consumer.

Garza was previously the Executive Vice President of Research and Insights at IHEARTMEDIA, Inc., where he spearheaded thought leadership, developed analytics and led cross functional strategic programs. As a consultant at Bain & Company, Inc. for a decade, he conducted extensive management consulting work and developed business growth strategies based on data-driven insights for multinational companies across a variety of industries including airline, beverage, food, consumer goods, and financial services across Europe, Latin America and the U.S. out of Dallas, TX and Mexico City.  

Garza received his undergraduate degree in computer system engineering from Monterrey Institute of Technology in Mexico and an M.B.A. from the Tuck School of Business at Dartmouth College.