January 27-29, 2026
Loews Coral GablesMiami, FL Jaclyn WilliamsResearch and Insights Lead, North America & Global Functions at TikTokSpeaker
Profile
With over a decade of market research experience, Jaclyn Williams leads programs on TikTok's Marketing Science team that specialize in providing scientifically backed knowledge to help brands understand TikTok's diverse audiences of consumers and business decision makers and the role TikTok plays in informing their purchase journeys.
Agenda Sessions
From Scroll to Screen: How TikTok's Multicultural Audiences are Redefining Entertainment Engagement & Driving Your Next Hit
, 12:00pmView SessionPANEL: Redefining Media for the Next Generation
, 2:20pmView Session