Jerome Shimizu

Founder & CEO at ABCS Insights

Speaker

Three-time founder, award-winning inventor, and one of the nation’s leading data scientists. Pioneer of some of the first-ever studies measuring the Sales ROI of digital brand advertising, including the first to use retail POS data. Co-founded Nielsen Catalina Solutions and served as Chief Research Officer at Kantar Millward Brown. His ad measurement patents have been cited by Google, Microsoft, Meta, IBM, Mastercard, AT&T, and JPMorgan.