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Media Insights & Engagement Conference
January 27-29, 2026
Loews Coral GablesMiami, FL

Jerome Shimizu
Founder & CEO at ABCS Insights
Speaker

Profile

Three-time founder, award-winning inventor, and one of the nation’s leading data scientists. Pioneer of some of the first-ever studies measuring the Sales ROI of digital brand advertising, including the first to use retail POS data. Co-founded Nielsen Catalina Solutions and served as Chief Research Officer at Kantar Millward Brown. His ad measurement patents have been cited by Google, Microsoft, Meta, IBM, Mastercard, AT&T, and JPMorgan.

Agenda Sessions

  • Did It Sell or Did It Grow? Measuring Full-Funnel Impact in the Acquire & Retain Era

    3:10pm