Kaitlyn Connolly

Research Manager at ESPN

Speaker

Kaitlyn Connolly is an experienced sports media professional who serves as the ‘voice of the fan,’ focusing closely on macro-trends within the entertainment landscape. With 10 years of experience in measurement and primary market research, she is passionate about identifying trends in data and transforming insights into compelling narratives that fuel initiatives to serve sports fans anytime, anywhere. In her time at ESPN, she has helped shape strategies for audience expansion efforts around women and Gen Z/Alpha, launch ESPN BET, advise on content development and acquisition, and is currently involved in planning for the brand’s new direct-to-consumer touchpoints. Prior to her current role at ESPN, Kaitlyn spent time at NBC Sports and Disney Cruise Line.