Michele Donati

Executive Vice President, Chief of Horizon Futures at Horizon Media

Speaker

Since joining Horizon in 2011, Michele has been a pivotal force in the creation of the Insights department. As a seasoned strategist and innovator, she plays a crucial role in advising Business Solutions, Product, and Investment teams on audience strategies, cultural trends, communications, and channel planning. Her expertise spans a broad spectrum of the advertising field, from consumer insights and data-driven media planning to media research & analytics.

A firm believer in the power of building and evolving solutions, Michele continuously seeks out better methods and strategies that create differentiation for clients. Her current role as a strategic consultant and futurist impacts a diverse portfolio of brands including Capital One, Revlon, Gogo Squeeze, Kohl's and AMC Networks. She has a passion for the entertainment industry, having worked on Paramount, Disney, ESPN, AEGM, TV1 & NFL over the course of her career. Recognized as one of Broadcast & Cable’s Top Planners and Strategists, Michele’s commitment to excellence and the pursuit of innovation make her an invaluable asset to any brand.