Mike Bloxham

Executive Vice President, Global Media, Entertainment and Games/Co-Lead Subscriber Science at Magid

Speaker

Mike Bloxham has worked in media and tech research and consulting for over 30years, advising multi-national corporations, media owners and government agencies on strategic marketing and communications issues on an international basis. A recognized innovator and thought leader in the media and marketing space, he has extensive experience in attitudinal and behavioural research across all channels with an emphasis on the integration of emerging and traditional media among all audiences from children to seniors. At Magid, Mike works with colleagues to provide research and consulting solutions to clients across the ecosystem seeking to make the right decisions regarding all aspects of the go to market process; from programming, marketing, advertising and distribution, through strategy, product development and pricing to consumer insights, user experience and more.

In the last five years Mike has helped pioneered thinking in the streaming space on projects ranging from concept and service development through user experience, satisfaction and audience growth. He is Co-Lead of Magid’s Subscriber Science practice which provides ongoing data on services across the streaming ecosystem and consults on value creation and subscriber acquisition and retention.

Prior to joining Magid, Mike led the Insight & Research team at Ball State University’s Center for Media Design where he and his colleagues became known for their large-scale observational research studies including the Middletown Media Studies and the Video Consumer Mapping Study for the Council for Research Excellence.