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Media Insights & Engagement Conference
January 27-29, 2026
Loews Coral GablesMiami, FL

Natalie Schuler
Global Marketing Effectiveness Research Partner at TikTok
Speaker

Profile

Natalie Schuler is a Global Research & Insights Partner on TikTok's Marketing Science team, where she leverages a research-based approach to craft compelling narratives and thought leadership. Her work centers on Commerce & Search effectiveness to help advertisers tap into TikTok's unique strengths to drive conversions and optimize their media budgets. Before joining TikTok, Natalie worked at IPSY, a top beauty subscription service, where she led consumer insights initiatives aimed at elevating subscriber experience, fostering community engagement, and driving innovation in the beauty industry.

Agenda Sessions

  • Case Study Competition

    9:45am