January 27-29, 2026
Loews Coral GablesMiami, FL Nidhi RaoGlobal Research & Insights Partner at TikTokSpeaker
Profile
Nidhi Rao is a Global Research & Insights Partner on TikTok's Marketing Science team. She focuses on providing data-driven expertise on audiences and consumer journeys to advertisers and decision-makers at TikTok. Prior to TikTok, she worked at TelevisaUnivision, building data and analytical reporting capabilities for revenue insights in advertising.
Agenda Sessions
From Scroll to Screen: How TikTok's Multicultural Audiences are Redefining Entertainment Engagement & Driving Your Next Hit
, 12:00pmView Session