Rachel Dreyfus

President at Dreyfus Advisors, LLC

Speaker

Rachel Dreyfus (she/her) is an Accenture-trained market research advisor solving strategic challenges through consumer insights. Her focus is uncovering unmet needs to identify marketplace growth opportunity. Rachel guides her clients in launching successful new products and services, developing marketing strategy playbooks, deepening customer and fan loyalty and facilitating research immersion workshops where corporate teams work directly with research data to solve business challenges.

Recent clients include companies in Telecom, Media & Entertainment, Non-profit organizations (NGOs including CTAM), and all types of services companies from an 800-clinic chain of Veterinarian Hospitals to a Financial Services firm.

Based in New York City Metro, Rachel founded her business in 2013, after leading Time Warner Cable’s (now Spectrum) corporate research and competitive intelligence function for 8 years. She started her career at Accenture after graduating from Emory University. She has lived in 5 east coast cities from Atlanta to DC, Philadelphia, New York City and Boston.

Dreyfus Advisors is a certified Women-owned Business Enterprise, a member of Customer Experience Professional Association (CXPA), Connecticut AMA, and is also a Women In Research (WiRE) mentor. For more information, please visit https://www.dreyfusadvisors.com/ or connect on LinkedIn at: https://www.linkedin.com/in/racheldreyfus/