Suzanne Persechino

Senior Vice President, Revenue Research at A+E Networks

Speaker

Suzanne Persechino serves as SVP Revenue Research at A+E Networks. In this capacity, she partners with Ad Sales and Distribution sectors to drive sales efforts via effectiveness measures, creating data-driven approaches to navigate multi-platform strategy, and crafting custom client solutions. Previously, Ms. Persechino was SVP, Insights Group at A+E Networks. Tasked with creating this division in 2017, she oversaw research across all facets of the consumer journey with special focus on marketing, social media, and proprietary studies across the company’s portfolio of brands. Additionally, Ms. Persechino was VP, Program Research for A&E, leading research for the network's programming, marketing, and scheduling units. Prior to joining A+E, she built a breadth of experiences at Initiative, OMD/BBDO Worldwide, McCann Erickson and Katz Media Group. She is an alumna of Rutgers College, a member of ARF’s Creative Council, a MIE Board member, a graduate of Hearst’s Management Institute, and a fellow of WICT’s Betsy Magness Leadership Institute.