Suzanne PersechinoSVP, Head of Insights Group: Audience + Brand at A+E Networks
Suzanne Persechino serves as SVP, Insights Group: Audience + Brand at A+E Networks. Tasked with creating and leading the Insights Group since 2017, Suzanne oversees research across all facets of the consumer journey with special focus on marketing, social media and proprietary studies across the A+E portfolio of brands. Suzanne leads a growing, multi-disciplinary team that utilizes a holistic approach to solving media industry challenges with fresh insights and actionable strategy.
Previously, Suzanne was VP, Program and Market Research for A&E, leading research support for the network's programming, marketing, and scheduling units. Prior to joining A+E, Suzanne built a breadth of research experiences at agencies and media companies that include Initiative, OMD/BBDO Worldwide, McCann Erickson and Katz Media Group. She is an alumnae of Rutgers University, a member of ARF’s Creative Council and a fellow of WICT’s Betsy Magness Leadership Institute.