Tania Missad

Executive Vice President, Research, Strategy and Analysis at Sony Pictures Television

Speaker

Tania Missad is a senior business leader with over 25 years of experience harnessing the voice of the consumer to drive global brand and franchise strategy and award-winning content. In her career, she has worked with some of the world’s largest companies and most beloved brands such as Procter & Gamble, Pfizer, Johnson & Johnson, Neutrogena, Mattel, Warner Bros. Discovery (WBD) and Sony Pictures Television (SPT).

As EVP of Research, Strategy and Analysis for SPT, Missad leads the strategic research & analysis teams supporting all studio divisions & IP genre’s across SPT’s portfolio. Before joining SPT in October 2023, Missad was Head of Global Corporate Research, Data Analytics & Insights at WBD. Over her seven years at Warner, she held numerous positions and led teams working across the global enterprise and touching all divisions including motion pictures, streaming, WBTV, international, sports, news, gaming, franchise development, and consumer products. Prior to that, Missad held several consumer insights positions at Mattel, where she played an integral role in the evolution of the Barbie brand.