Tiffany Tipton

Vice President, Content Insights at Starz

Speaker

Tiffany Tipton is a content analytics and strategy expert who uses her 20+ years of media and programming research experience to support business needs and provide actionable insights that help key executives and stakeholders make informed decisions.

A St. John’s University graduate, her career has been almost exclusively focused on content, starting out supporting local sales teams across markets in the east central US at Continental TV Sales (Clear Channel), to supporting clients such as Nestlé working on media landscape analyses at ZenithOptimedia (Publicis).

For the last 17 years, she has worked up the corporate ladder to lead teams at top premium entertainment brands such as Showtime, HBO, and currently, Starz, focused on audience consumption and strategic recommendations to optimize performance, successfully target key demographics, maximize inventory, and improve cost efficiency.

Her passion for content is fueled by wanting to better understand how audiences consume programming, with a focus on representation for underserved communities. In addition to her extensive background in content insights and strategy, Tiffany is a born and raised Jersey girl, married mother of three, former professional dancer and choreographer, and active volunteer, serving as a Girl Scout troop leader, soccer mom, dance mom, pep squad coach, PTA committee chair, and youth praise dance instructor. When asked how she manages it all, the answer is "barely" and a combination of a supportive spouse, a diverse village of friends & family, and quiet (alone) time at night to read romantasy books and doom scroll on social media when she should be sleeping...