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The Media Insights & Engagement Conference


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January 30 - February 1, 2023
La Costa Resort & SpaSan Diego, CA

Tracey Chen
Executive Director, Corporate Research, Data & Insights at Warner Bros. Discovery


Tracey Chen is a consumer and landscape insights leader from Warner Bros. Discovery. Tracey has a decade of successful experience in delivering actionable insights from analytics and research, to continuously evolve corporate strategy and drive business growth. As an avid fan of movies and TV shows, she enjoys using her skills to explore content consumption and viewer mindsets, as well as studying emerging opportunities across generations, culture, and technology. Previously she worked at Warner Home Entertainment Group, where she managed sales forecasting on DVD/Blu-ray releases from Warner Bros. TV, HBO, and partner brands.

Her educational background includes a MS in Mathematics and a Master’s in Applied Statistics from Louisiana State University. She also holds a Bachelor’s in Applied Mathematics from Fudan University in Shanghai.

She currently lives in Los Angeles with her husband and two beautiful cats. In her free time, Tracey likes to travel, hike, and watch tennis.

Agenda Sessions

  • TV’s Competition: It’s Not Who You Think