Vera Chien

Executive Director, Digital Platforms & Strategy at Warner Bros. Entertainment

Vera Chien is a research leader with 20+ years experience in insights, analytics, CX, and UX - spanning entertainment, media, gaming, technology, and consumer products. Vera is currently Executive Director at WarnerMedia, where she leads research on digital platforms such as HBO Max, and corporate strategy initiatives including NFTs. Prior to this, Vera was head of audience insights for Xbox, Minecraft, and Hololens at Microsoft. In CPG, she led research teams for the flagship Barbie and Hot Wheels brands at Mattel. The intersection of Vera's experiences across content, games, VR/AR/MR, NFTs, and youth audiences fuels her passion and insight on the metaverse.