Zak Shaikh

Senior Vice President of Media and Entertainment at Magid

Speaker

Zak Shaikh is SVP Media & Entertainment for Magid, the premier consumer intelligence and business solutions company.

Zak is in product consulting for the Magid data team, leading the renowned Emotional DNA product. EmotionalDNAⓇ is the proprietary data product & dashboard that quantifies the entire programming landscape, providing an emotional read on viewer intent – the real driver of brand love. Major media companies use eDNA to see viewer connection & engagement on over 10K shows, movies, platforms and networks. With 10 years of data and over 1 Trillion data points, eDNA is used to enhance the programming, marketing, branding and ad sales strategies of Magid clients.

Zak is based in Magid’s Los Angeles office and is an accomplished writer & producer. He received his MFA for the University of Southern California and his BSc from The London School of Economics.