Magid is a consumer-centered business strategy company delivering courageous thinking that shapes better experiences, products and services. Since 1957, thousands of local and global brands in over 40 countries have engaged the firm for bold ideas that have helped achieve innovation and success in a wide variety of industries including media and entertainment, gaming and esports, retail, travel, hospitality, leisure, consumer packaged goods, financial services, and more. The Magid team is passionately curious and driven by the pursuit of improving human experiences with every engagement.