This site is part of the Informa Connect Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 3099067.

The Media Insights & Engagement Conference
January 30 - February 1, 2023
La Costa Resort & SpaSan Diego, CA

Magid

Profile

Magid is a leading research-based strategy firm with more than six decades experience helping clients apply human science to business challenges. Our experience in media and entertainment is as deep as it is diverse. We help you understand and deliver the emotional experience and connection consumers are seeking regardless of the platform. From content creation and distribution to internet, wireless services, and gaming, our Global Media & Entertainment practice consultants, facilitators, and analysts work across the landscape with large, established global players as well as market entrants and startups, on a wide variety of consulting, research and analytics engagements.

We're bringing you

  • Churn and Burn - or - Retain and Sustain: Optimizing Subscriber Segments to Maximize Business Value

    10:55am