MediaScience is a leading research firm specializing in media and advertising innovation. Known for its groundbreaking methodologies, the company conducts in-depth studies using cutting-edge tools and tech such as neurometrics, eye tracking, facial coding, media platform emulations, and it's new generative AI concept testing platform MediaPET . MediaScience is recognized for its ability to deliver actionable insights by combining in-lab precision with real-world ecological validity, including testing in at-home environments and simulated social settings. Trusted by global brands, agencies, television networks, sports leagues, and social platforms, MediaScience helps clients navigate the evolving media landscape, driving smarter strategies and impactful results.