National Research Group (NRG) is a global insights and strategy consultancy at the intersection of technology, content, and culture. For over 40 years, NRG has empowered leading brands, innovators, and disruptors with decision-grade research to create with confidence, from pioneering Hollywood research to shaping strategies for tech products and services, gaming, sports, and policy. NRG blends creativity and rigor across consumers, citizens, and viewers, as well as specialized audiences, including B2B, Creators, Key Opinion Leaders, and AI Innovators, to deliver actionable insights. Part of Stagwell Global, we unite expertise and innovation to help clients navigate change and manage What’s Next.