Swayable is an advertising and content testing platform that measures how ads and messages will perform in < 24 hours. Utilizing highly scientific techniques, Swayable enables publishers to understand how content resonates with target audiences. The Swayable technology facilitates pre-testing and proof of brand lift measurement with real people to gather actionable insights on messaging, visuals and overall appeal. By leveraging randomized control trials, Swayable quantifies brand lift and sales lift based on how viewers respond to content and advertising. This approach helps content producers optimize tune-in and ad sales teams sell more inventory by measuring campaigns in-context to their ecosystem.