Founded in 2007, The Fridge is the live events partner of choice for leading festivals, concerts and world-class talent in the region and is renowned for setting high standards in delivering diverse and culturally sensitive entertainment. Inspired by creativity, collaboration, reinvention and evolving traditions, The Fridge is synonymous with imaginative and spectacular projects. Recognised for its turnkey, award-winning productions, exceptional creativity and outstanding programming, The Fridge spearheads many high-profile events from conception through to production and consistently delivers at the highest level.

Previous works include the Live Entertainment Programme for Expo 2020, for which we won Best Entertainment Production at the Middle East Event Awards, the Mother of the Nation cultural programme, Ad Diriyah Season, Andrea Bocelli concerts in the UAE and KSA, the Papal Mass, as well as Fridge-owned events such as ChoirFest Middle East, The Fridge Presents, with highlights including the Sarah Geronimo and Bamboo concert at Coca-Cola Arena, and the longest-running platform for original music in the UAE, the Fridge Concert Series. Visit www.thefridge.me for more information.